Engine Group

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Insights Writer

Insights Writer

ID 
2018-2268
Job Location 
US-NY-New York
Type 
Regular Full-Time

More information about this job

Overview

For almost 20 years, The Cassandra Report has been the leading ongoing study of youth trends, behaviors, and preferences in the U.S. and internationally, developing fresh ideas and breakthrough insights for leading companies, brands and institutions.

 

The Cassandra Report is published by ORC International, a division of the Engine Group.

 

Working at ORC you will be working with a group of dedicated, bright and energetic people. We are focused on our clients, but also ensure that our own work environment is supportive, enriching and fun! We offer competitive salaries and rich benefits including health, dental, vision, 401(k) with company match, PTO, Community Volunteer days, seasonal outings and more.

Role

ORC is seeking an Insights Writer for Cassandra (www.cassandra.co). This position supports the creation of editorial content for the Cassandra Report and supports in the creation of Cassandra Daily and Cassandra Minute. This job requires coming up with ideas and finding examples for the Insights team to support quantitative and qualitative survey development, organizing and moderating focus groups, and disseminating youth expertise and marketplace examples to the Brand Strategy Team.

 If that is you the Cassandra team wants to meet you!

Responsibilities

Cassandra Report ideation and writing:

  • Researches and writes about trends among young consumers
  • Researches marketplace and advertising examples of trends in action

-      Brainstorms report topics with the team

  • Works with Research Director and the team to write quantitative and qualitative survey questions
  • Observes in-person focus groups

 

Cassandra Daily ideation and creation:

  • Researches topics for daily trend-focused emails
  • Writes one trend-focused email blast per week

 

Cassandra Minute:

  • Identifies content for timely email blasts for clients related to Cassandra trends and insights

 

General:

  • Work with client services team to identify trends and insights applicable to client businesses for presentations
  • Pull quotes and stats from Cassandra research for press stories

Assist in client-facing events

 

Qualifications

Requirements:

  • 4-year college degree
  • Active in youth culture and trends

-      Passion for marketing, advertising & branding

-      Interest in research and data analysis

  • Strong, proven writing skills

 

Desired:

  • Interest generational characteristics and differences among Baby Boomers, Gen X, Gen Y, and Gen Z
  • Passionate about developing trends among youth of diverse backgrounds
  • Interest in UK or Chinese youth culture