Engine Group

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Associate Director, Brand Strategy

Associate Director, Brand Strategy

Job Location 
US-NY-New York
Regular Full-Time

More information about this job


Cassandra empowers fortune 500 companies to see the future through trend forecasting, research, strategy, and marketing services that drive consumer product and content innovation. As the leading ongoing study of emerging trends, generational insights, and youth behavior for two decades, Cassandra is the foremost authority on millennials and Gen Z.


The Cassandra company, known for its quarterly report on the latest youth trends and insights, is part of ORC International, a division of the Engine Group.


Working at ORC in the Cassandra group, you will be working with a group of dedicated, bright and self-motivated talented people. We are focused on our clients, and ensure that our work environment is inspiring, entrepreneurial, creative, supportive, flexible and fun! We offer competitive salaries and rich benefits including health, dental, vision, 401(k) with company match, PTO, Community Volunteer days, seasonal outings and more.


ORC is seeking an Associate Director, Brand Strategy for Cassandra (www.cassandra.co). This position supports the brand strategy department in retaining and growing the current Cassandra client portfolio with Strategy and Research solutions.  This includes establishing relationships with all clients and owning key accounts positioning Cassandra as a consumer insights and brand strategy partner via proactive account management, content support, strategy presentation/consulting/advisory, ideation workshops, activations, press and internal marketing.

We are looking for a self-starter, results oriented and strategically-focused leader with strong consumer insights background. Someone that gets brand strategy, is creatively minded but also business driven, with a desire to be a part of a team working with leading global brands and drive future-forward thinking ideas. If that is you the Cassandra team wants to meet you!


  • Build, maintain and expand client relationships through proactive outreach, strategic advice, activations, press and marketing.
  • Train and organize brand strategy team with clear client list, target revenue goals, and monthly KPIs.
  • Oversee client brand strategy work, content creation, and delivery of presentations, ideation workshops, activations for clients and trend treks to ensure quality and efficient work in accordance to client contracts.
  • Oversee & support team on company-wide cross selling initiatives and pitches that have a clear Cassandra outcome.
  • Support sales at external conferences with creation & delivery of capabilities and content including client case studies.
  • Delivers select client presentations to live audiences
  • Proactively communicates with the Cassandra Insights and Research teams throughout the development of each new report to keep team and interested subscribers up-to-date on the latest research, data and insights and client’s industry verticals
  • Collaborate with Marketing on driving overarching marketing strategy for Cassandra brand
  • Mentor talented team members


  • Bachelor’s Degree
  • 3-5 to years in marketing & strategy
  • Brand strategy (agency or client) experience
  • Client services experience
  • Budget management
  • Strong analytical skills, creating strategic stories through lens of client goals
  • Business Development experience
  • Strong public speaking skills, and the proven ability to eloquently communicate complex information in a digestible and engaging manner
  • Proven managerial or supervisory experience
  • Experience and interest working in youth culture, generational trends, societal shifts, and evolving media