Engine Group

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Senior Director, Research Strategy

Senior Director, Research Strategy

Job Location 
US-NY-New York
Regular Full-Time

More information about this job


Cassandra empowers fortune 500 companies to see the future through trend forecasting, research, strategy, and marketing services that drive consumer product and content innovation. As the leading ongoing study of emerging trends, generational insights, and youth behavior for two decades, Cassandra is the foremost authority on millennials and Gen Z.


The Cassandra company, known for its quarterly report on the latest youth trends and insights, is part of ORC International, a division of the Engine Group.


Working at ORC in the Cassandra group, you will be working with a group of dedicated, bright and self-motivated talented people. We are focused on our clients, and ensure that our work environment is inspiring, entrepreneurial, creative, supportive, flexible and fun! We offer competitive salaries and rich benefits including health, dental, vision, 401(k) with company match, PTO, Community Volunteer days, seasonal outings and more.


ORC is seeking a Senior Director, Research Strategy for Cassandra (www.cassandra.co). This role is responsible for overseeing all strategic custom qualitative and quantitative research projects for Cassandra. Leads creative research design, strategic approach and innovative proposal development, including timing and pricing, and presents them to prospects and clients, working closely with both internal Cassandra team as well as ORC resources, and outside vendors. This role challenges other researchers within the team to identify creative and unique research strategies and leverage the latest technologies and platforms. This position also helps ideate new products and engaging methodologies to grow the slate of custom research product offerings. This role is responsible for developing and growing relationships with new and existing clients, working with sales team to drive custom research revenue goals. This position also guides and mentors the Senior Manager, Research, to bring the same level of innovation to the Cassandra Report, a leading syndicated study understanding youth culture and mindset. If this is you, the Cassandra team wants to meet with you! 


  • Pitch, proposal writing to grow custom research business while building relationships with new clients
  • Build current client relationships with incremental research offerings
  • Bring in and implement innovative and up to date methodologies and research tools into the company and for clients
  • Monitor overall research P&L
  • Participate in internal collaboration initiatives (i.e. Cassandra Sessions, videos)


  • Bachelor’s degree (typical study areas include marketing, marketing research, business, psychology, or social sciences)
  • 5-8 years work experience
  • Basic statistics
  • Innovative thinking around research and data collection to drive insights
  • Knowledge of emerging research techniques/technologies
  • Strong writing and verbal communication skills
  • Personal responsibility / accountability
  • Attention to detail
  • Ability to manage and meet deadlines
  • Flexibility and adaptability
  • Positive interpersonal and communication skills
  • Leadership
  • Initiative
  • Strong analytical and problem-solving skills
  • Ability to work cooperatively with individuals at all levels of the organization, as well as a wide variety of clients
  • Interest and experience in youth insights
  • Knowledge of tech platforms and tech savvy a plus